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The web page states the following, "Why Outsource Work to a Freelance Attorney? About Michael Skotnicki, Esq." We saw that the web site also said " Welcome to Appeals and Briefs by Michael Skotnicki, Esq." It also said ", a Freelance Legal Writing Service. Appeals and Briefs by Michael Skotnicki, Esq. is a freelance legal writing service for practicing attorneys who need assistance preparing appellate briefs, complex trial court motions and supporting briefs, or other pleadings. What Makes Us Different? Learn more about Michael Skotnicki. The firm is generally able." The header had appeal as the highest ranking optimized keyword. This keyword is followed by brief, appeal brief, and outsource which isn't as urgent as appeal. The other words appealsandbriefs.com uses is freelance. attorney is included and might not be viewed by web engines.